JUMA - From Winter to Spring : Behind the Scenes @ the Spring 2010 Shoot

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2010 Fasion

https://vr.shapeservices.com/play.php?hash=133c3ba209cbc5883f21f4913d98f4b83be906b20245c3e51

2010 Fashion

Last year Purple was the Hottest color that gained much attention from the fashionistas all over the globe. If you ask us Purple will always be the number one choice of fashion statement. Its Bold, its sexy it’s a perfect way to say I look good and I can make you look good standing next to me!

Its seems though that we’ll have to wait for the 2010 Fashion week to figure out what to look forward to in this new year. I’m sure those in the know have an idea but no one can really predict the outcome of the fashion world.

What we are really waiting to see is what the fashion designers have in stock for us for 2010. Will it be futuristic? Will it be the neo classic look? Or will we go wild western?

What would be exciting to see is a combination of all three, what artist would have the guts to combine all and make it a success?

Nevertheless we hope that this years fashion will be a fun and exciting adventure we salute the success of Canadian fashion in the 2010 year



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Recorded on iPod touch and posted with VR+ Lite.
http://vr.shapeservices.com

Interview: Textstyles

jacquieshambles
When it comes to documenting Toronto street style, I stand by this statement: Textstyles does it best.

“Toronto streetstyle, fashion, photography and culture” blog is brought to us by Stefania Yarhi, T.O born and bred. Ms. Yarhi is a passionate and talented writer who tirelessly focuses her eye and lens on our city. She works to highlight the typically ignored street style subject matter that Toronto has to offer – and for this, we thank her. Oh – and she is most definitely street-stylish in her own right! (Exhibit A - Stefania rocks orange jump suit in photo, right)

Textstyles recently celebrated its first year on the scene with a great party (you should have been there!) I decided to ask Stefania a few questions about her influences and opinions, her blog, and of course, Toronto’s style.

Why “Textstyles”? Textstyles really was the perfect play with words to convey what the site is all about. When I decided I wanted to start the blog it took a while to find the right name. Textstyles broken down is obviously alludes to textiles, so we’re already thinking fashion, and then text for the writing and styles, well you get the picture. I just loved that it spoke to what I wanted to do with the blog.

Why did you start your blog? I started the blog because I had recently graduated from University and I was always checking out these other fashion blogs across the globe and knew I had a voice. I wanted to showcase Toronto and my writing/photography and this was the perfect platform. It gave me a purpose and a creative work-in-progress; no one was exactly knocking down my door asking me to write for them, so I built myself a stage. Also it acts as a calling card, a resume of sorts.

Were there any blogs (fashion or otherwise) that inspired you? The sites that inspired me were: The Sartorialist, Une Fille Comme Moi (Garance Doré), The Facehunter, Fashion Toast and Feels Like White Lightning.

What some of your favourite fashion blogs/sites right now and why? Favourite blogs right now, well still the aforementioned. Also, Jak & Jil (another Toronto eye, that is absolutely motivating), Amlul.com, Karlascloset.com and of course my fellow torontophiles.

What do you do? (other than Textstyles) Other than blogging, I have a life in the real world. I work 9-5 at a custom publishing company (which is what allows me the freedom to fund my site). I’m a writer with a background in the arts and trying to marry the two together.

Where are you from? Where did you grow up? I’m Toronto born and raised, except for perhaps 12 months that I’ve lived elsewhere. This is my town, my family and my history.

What was Stefania like in highschool? What was her style? What was Stefania like in High School? Oh shit. My style, way back then, was “growing pains.” I’ve always tended towards more classic looks, but high school perhaps saw some huge hoop earrings, too tight clothes and some awkward moments. But, by the final two years I had definitely found my what works best for me. (And that’s constantly under revision!)

Any major fashion regrets? Yes. Skater period in Junior High (and I’ve never even been on a skate board) and that’s all I’m willing to divulge.

What do you think of Toronto’s style? Toronto’s style, on the whole is too safe. We’ve got a major inferiority complex and people tend to what’s accepted and already being done somewhere else. There are definitely people who know what they’re doing and really kill it every time, but the vast majority dresses in uniform.

I really like your style profiles, especially the ones with the hand-writing posted on. How do you go about getting this profile interviews? Do you find the response positive? The profile interviews have been a big hit. The one in question forced me to moderate comments cause of some crazy impostor, but on the whole the response has been good. People like the questions, the answer, the candidness and reading something more in depth. The profiles are all people I’ve met along the way and who I admire for what they’re doing. Movers and shakers really, people I find motivating and want to shine a spotlight on.

You attended FW09 LG fashion week. What did you like about this fashion week? Any favourite collections/pieces? What were some trends? Toronto Fashion Week has come along in its 10 years of existence. Again, the Canadian inferiority complex, it’s all too safe and just not big enough. It seems like it’s a fashion week for the sake of having a fashion week, but considering the talent that Toronto houses it falls short. Labels and designs that are celebrated have already walked the international catwalks 2 seasons ago. And the major retailer shows need to stop, let them foot the bill and paste their logos everywhere, but if I want to see what’s in stores I’ll go to a mall, thanks.

What is on heavy rotation from your closet right now? Heavy rotation right now is a white with blue pin-stripe blazer that I picked up at Mad Gypsy on Roncesvalles—it goes with everything! This vintage Sonia Rykiel crested sweater that I bought at a vintage store in Manhattan. I love my two-tone penny loafers from Chasse Gardée. In another life I was a French sailor for sure.

If you could attend any runway show, who’s would it be?
Marc Jacobs, no questions asked. Love him.

If you could travel to any city in the world and document it for Textstyles, which city would you go to and why? Hmmmmm, any city to document? Harsh. Probably Tokyo cause they go bananas when they put clothes on in the morning; from all the sites and magazines that I’ve seen it’s like every day is dress-up day and I find it really intriguing.

Streetstyles by TEXTSTYLES! MORE HERE.

The Clothing Show

May 1, 2, 3
Better Living Center, Exhibition Place, T.O
Click here

Project Runway Canada's Brandon Dwyer

On the second season of Global’s reality series Project Runway Canada, we had to say goodbye to Brandon after only four episodes. Brandon stood out from the other cast members for his creative designs, not knowing legendary designers, and smoking lots of cigarettes in between. I had a chance to interview Brandon and ask him a few questions.

KiD BRO: Hey Brandon, I want to start by asking what was your last favorite fashion purchase?

Brandon: My shiny black high tops!

Who is your fashion icon?
YSL..just kidding!!! I would have to say I J'adore Angelina's style right now

What designers do you love at the moment?
Zac Posen, Wayne Clark, and Oscar De La Renta

Favorite Fashion blog?
Is this a trick question? I try not to read fashion blogs, so it’s hard to say.

Did you always want to be a designer?
The idea of being a fashion designer never popped into my head until I was 18. But in a way I have always been designing womens clothing just through different mediums.

What did you think of being on the show and did it meet your expectations?
I thought it was a great experience, and it definitely was everything I thought it was going to be and more.

What was the most difficult part being on the show?
It was extremely difficult coming up with a solid idea and creating your idea to the fullest extent in such limited time frames. But, that’s the whole idea of the show right?

How was it watching yourself on television?
I thought it was way too funny! I couldn’t stop laughing!!

Who were you closest to on the show? Any lasting friendships made?
I’m extremely close to Jessica Biffi, I think the friendship we have will last forever. She is an amazing person and an extremely talented designer.

About your last episode, did you feel the show accurately showed what really happened?
I think they did a great portrayal of what occurred during the taping of that episode. The only thing I was slightly upset about was that they made it out to seem I did not know who YSL was...which was not the case, I just was not overly familiar with his work.

At elimination you were put on the spot for not being familiar with YSL, if you could go back would you have said anything different to Iman and the other judges?

Read more Click here

Get your One of a Kind

Our friends from Cry Wolf will be there with their fantastic tee's so be sure to say hello.
Get some unique goodies and be inspired at the Spring show, starting today.
info:
Wednesday, April 1 to Sunday, April 5, 2009
Direct Energy Centre, Exhibition Place
Weekdays 11am-10pm, Saturday 10am-9pm, Sunday 10am-6pm

hit the street

Last week, the weather finally became semi-agreeable (not for long, of course). We spent some time outdoors pounding the pavement, as did many other deserving Toronto guys and gals. It was crazy not to take advantage of the nice(r) weather and the people watching: When the temperature first starts to rise after months of deep-freeze torture, the fine folks of city bust out the ensembles and pieces they've been waiting to wear all winter but have been too cold to. Spring, though not quite in the physical air yet, is definitely around the corner. And April can't be the cruelest month.. It just can't!

Always Cry Wolf

by jacquieshambles

fashionMovementz is a fan of local t-shirt company Cry Wolf and you should be too.

They create unmistakeably adorable yet undoubtedly dark illustrations that transform t-shirts into wearable art.

The recent past has seen an influx of graphic tees, but Cry Wolf offers a fresh take while capturing the essence of why we started loving our graphic tees in the first place!

One visit to their impressive website, will show you the distinct vibe these girls have got: Whimsical and unique illustrations on t-shirts (and more) made by talented young Canadian women. What’s not to love?

Ambitious and sweet, Cry Wolf’s creators Rose and Steph sat down with fashionMovementz for good conversation over early evening coffee.

fashionMovementz: What does Cry Wolf do?

Steph- We do hand silk screens, mostly tee shirts, for men, ladies and kids. We also do hand pressed buttons and pocket mirrors.

FM: How did you meet and get your start?

Rose: We were both in high school together; I was in the same grade as Steph’s sister. We were both arts people, and that’s sort of how we bonded. I went to U of T for art, and she went to OCAD. After I graduated, we wanted to do something that would allow us to live off our art. So we started our first company, Poisson. We didn’t know anything about business, we just dove in head first.

FM : Where do you operate?

R- We are based and operate out of Toronto. Our studio is actually in both of our houses.

FM: What motivated you to collaborate on a company together?

S: We wanted to start a career where we had creative control. If we were to go out and get jobs in our field we probably wouldn’t have that freedom. That is really what inspired us to do our own thing.

R: Neither of us are nine-to-five people, even though now we work much longer than that for Cry Wolf.

FM: What inspired the change from Poissen to Cry Wolf?

S: About 2 years after we started Poissen, we realized we weren’t fully unified. Our focus was a little scattered. We wanted to really brand ourselves with Cry Wolf, so we have a more solid line now and we’re really trying to push our name out there.

R: Poissen was more of an experiment. We have more concentration and direction now.

FM: Why the name “Cry Wolf”?

S: When we were discussing and brainstorming possible names for the line, Cry Wolf came to mind in when thinking about the fables. Our designs are imaginative and use animal imagery, so it fits.

R: Right. And “Cry Wolf” kind of suits our personalities.

FM: How would you describe the Cry Wolf aesthetic?

S: Kind of… Random?

R: Well, it is in a way, but we now choose certain designs with some narrative to them. People can interpret our designs in different ways.

Click here to read full story

Where to find Cry Wolf

Online

Toronto:

Freedom Clothing Collective

939 Bloor Street West

Slinky Music

442 Queen St. W.

Montreal:

Headquarters Galerie + Boutique
1649 Rue Amherst

Ottawa:

Victoire

246 Dalhousie St

Interview - Dialogue Headwear

Glowing up the scene since 2005... Trevor Harris loves colour. If someone strolls by wearing a piece from his Dialogue line, chances are you'll notice. In a sea of gray scale and drab Ontario winter skies, Dialogue's fluorescents stand out. “Stand out” is almost an understatement. With colours like “highlighter yellow” draping the Dialogue skateboarders, snowboarders and fans, a more accurate description would be “glow-out”.

Wearing Dialogue, you'll stand out not only on the streets or slopes, but in the clubs. I saw for myself when I stared down at the dance floor at Circa on Friday night. One dancer was sporting the highlighter yellow shirt and he literally glowed.

Fashionmovementz' Jacquie Burton met with the determined young entrepreneur behind Dialogue after learning of the line at this fall's Clothing Show. Excited by his candy-coloured merch and impressed by his motivated yet humble spirit, Jacquie wanted to know more about the guy responsible for the line that seems an equivalent to the ubiquitous electro music of today.

JB: Why Dialogue?

TH: When I first started I was crocheting the hats myself. Everything was handmade, and it was literally just for my friends. I call it Dialogue because I had to have a conversation with each one of my customers to customize their hat for them. So everyone who's bought hats from me, it's been through personal communication The first two years I was doing this, everyone knew who I was because I would hand deliver hats to them so I'd always have to have a 'dialogue' with them.

JB: Who is involved with Dialogue?

TH: For the most part, I do everything myself. I print the t shirts myself, I do all the designs, I made the website myself. But there are a lot of people involved. I sponsor Skateboarders and snowboarders, which is actually a really good way to get your name out there. For the most part, I do everything myself, but my parents are also involved, they help me out a lot. They've basically allowed me to do what I need and I'm very lucky to have them.

JB: How long have you been in business?

TH: Officially, on September 15, 2005. But I started taking it really seriously in 2006.

Click Here for more

Favorite from Fashion Week!

Evan and Dean's line featured the fantastic work of metal-craft artist Brendalyn Avender.

Her wrist cuffs, shin guards and gauntlets were by far the most interesting jewelery we'd seen the entire week.

Avender's line is actually available in Toronto at Distill, 55 Mill Street in the Distillery District.

L'Oreal Fashion Week: October 20th - 25th, Toronto, Canada

Flaunt your ‘Fabulous’ this season at L’Oréal Fashion Week
Toronto, Ontario (September 5, 2008) - L’Oréal Fashion week just got a little more Fabulous and the fashion industry is taking note. Set to take place October 20th -25th, Canada’s fashion elite will soon assemble under the tented house of fashion built by the Fashion Design Council of Canada in Nathan Phillips Square. Spring 2009 celebrates the 16th season of Fashion Week in Toronto.

This season is all about flaunting your “Fabulous” through fashion. Attitudes do the talking as style mavens and industry insiders unite for the five day bi-annual event. Produced by the Fashion Design Council of Canada, the week of festivities puts the spotlight on Canada’s top fashion talent and international innovators while bringing up-and-coming designers into the media limelight. Over 50 designers from across the country unite under one roof to strut their wares.

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fashionMOVEMENTZ: Back to Fall - Old Navy’s Fall Fashion Preview

This is why I love the fall: the layering, the rich colours, the jackets, the scarves, the boots, and cooled-off comfortable weather. My excitement for fall fashion has been able to take some of the edge off the end-of-summer-blues. This year, I had the privilege of attending Old Navy’s Fall Fashion Preview event at the Eaton’s Center .

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