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Monday, December 8, 2008
Who: Penny Arcade
What: Launch Party for Vintage Clothing Store
Where: 1177 Dundas St. West at Ossington Ave.
When: December 12, 2008. 7pm
Toronto’s west end is getting a stylish new resident with the launch of Penny Arcade, a fresh spin on vintage retail. Opening its doors December 12 to Toronto’s fashion, art and music conscious consumers, Penny Arcade has something for everyone. Come and enjoy cocktails and hors d'ouevres while admiring the eclectic mix of art and fashion. A special guest DJ will be providing the soundtrack to your vintage experience, setting the mood for a fun night of style.
Penny Arcade sets itself apart from the vintage pack by marrying vintage trends with music, art and design. Not only will the new hot spot carry everything from rare vintage creations to coveted t-shirts and shoes, it will also showcase artwork and furniture created by local artists and designers. The store will be a place to relax and read a book while listening to new music and getting in touch with the art world. At night the store will serve as an event venue where budding musicians can share their sounds with the art community.
Rachel Sheehan is the visionary entrepreneur behind Penny Arcade’s carefully curated aesthetic. The vibrant yellow walls and antique furniture imbue the space with a sense of romance, nostalgia and fun. Dresses from the 1940’s and beyond line racks along the walls, taking the shopper on a whimsical trip through time and style. Whether you’re looking for that one-of-a-kind cocktail dress or a Friday night party tee, Penny Arcade will provide the right look.
As a graduate of Concordia’s Fine Arts Program, Rachel Sheehan has always had a creative streak that has led her from painting and illustration to fashion and design. Her personal style is eccentric and fun, mixing high fashion with kitschy finds from every decade. Rachel’s knowledge of fabrics, craftsmanship, and trends allows her to identify the best clothing, shoes and accessories at the best prices. This eye for style quickly turned her passion into a full time career.
After a brief period selling her vintage finds online, Rachel became frustrated with the lack of personal connection with vintage enthusiasts. This prompted her to create the laid back artistic haven that is Penny Arcade, a name that evokes the same sense of playfulness as her merchandise. Rachel maintains her personal touch and upholds her vision by mixing and matching seemingly disparate pieces to assemble memorable creations.
Every item of clothing in the store is hand picked and personally inspected by Rachel. She lives her passion, playing dress up with her customers; fashion should be fun!
The launch party will be a chance for the art community to connect and see the amazing artwork being created right here at home. Have a drink and check out some cool clothes at Penny Arcade. See you there!