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Sunday, March 15, 2009

H&M Spring 2009 Campaign - Suprisingly Superb.

Unfortunately, I have been holed up indoors for most of this lovely weekend, but my mood was brightened just a little thanks to the new
H&M spring ad campaign. The T.V commercials which have been on heavy rotation on the Fashion channel, star Shalom Harlow, Eva Herzigova and Vincent Gallo. The ads seem to be commenting on the silliness of the way adults relate to each other, especially romantically. A light-hearted look at unrequited love, I suppose.

I just realized that I do not have a single thing to say about the actual clothes! I was a tad distracted; probably because I have been carrying a torch for Vincent Gallo since I was 18. Oh, Vincent Gallo, you are my ruffian art-world prince.

I first saw him the film
Buffalo 66. I found out later (not so surprisingly) that he wrote, directed and of course starred in it, and the rumor is that its "semi-autobiographical".
Buffalo 66 came on the telly in the middle of the night years ago on
Bravo when I was having an insomniac episode. I remember not even caring that my head wouldn't be hitting the pillow anytime soon, as I was too wrapped up in the movie.
It is a completely dark, oddball romance that involves an adorably ditsy
Christina Ricci who desperately clings to Gallo`s criminally insane yet somehow lovable character.
I have been following Vincent Gallo ever since. He is the celeb crush that my friends just don't understand, so I keep him to myself.

As far as I can tell, Gallo has somewhat of a cult-like following. But these fans and followers are varied: they can be film nerds, fashionistas or anything in between. The mysterious Gallo has many talents: He is a filmmaker, musician, actor, model and bad-ass New York guy. His cool New York guy status is totally genuine too - he grew up hanging around and making music with the likes of Jean-Michael Basquiat.

Last year Gallo starred in a
Belvedere Vodka ad campaign shot by Terry Richardson. Nothing about that I didn't fall head over heels for. The images were hypnotic - in a raw, sexy and rebellious way. They truly made me want to be right there drinking Belvedere with Vincent Gallo and the sexy model brigade.

As pleased as I am to see my Vincent Gallo on the tube, I was also a just a teensy bit surprised to see him in something like an H&M ad. I'm not a hater though- As well all know, H&M is mega mainstream, but I don't have a problem with that. The ads are actually pretty fun and for any model H&M has got to be a mega mainstream sized pay check. I'm sure Belvedere vodka pays large too for that matter.
What suprised me was the fact that Gallo's films are uncommonly dark and more importantly, quite pornographic (to say the least).
Technically, Gallo has a modelling career apart from his films and music, but the vibe I get is that the image related to his art is what secures the modeling gigs. So basically Vincent Gallo's face is alluring on its own, but it is his "edginess" H&M must be going after. Oh well, I'll take what I can get these days.

Vincent Gallo Galleria

Vincent Gallo, Terry Richardson in the Belvedere Vodka campaign



the H&H boys are amazing. and i've seen the polo it goes for days and days, anything and everything your equestrian heart desires...


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